Bradley Hook.

FLAME is a method for building the capacity to update: the skill of thinking clearly, staying curious and performing well when the ground keeps shifting. Brad Hook created it to turn the neuroscience of the predictive brain into something a team can use on a Monday morning. Based in New Zealand and working internationally, he delivers the work with warmth, humility and humour, and a rare ability to make hard science genuinely useful.

Brad has spent his career at the intersection of technology and human performance. He worked for a decade alongside Ian Hutchinson, the award-winning founder of Life by Design (Australia), where his MeCentral platform was used by five of Australia's ten largest companies. As partner, head of innovation and, for a time, CEO of the Resilience Institute, he rebuilt the Resilience Diagnostic and created its successor — refined through five rounds of psychometric validation into one of the world's leading workplace measurement tools, used by organisations including PwC, Nestlé and AXA — and in 2018 built one of the first biometric AI well-being platforms, years before such tools were mainstream.

He founded the Values Institute in 2018, work that led to his book Start With Values (Penguin Random House, 2025). FLAME is the next chapter — built alongside workplace-culture experts and leading voices across psychology, medicine, science and the wisdom traditions: a method, a live experience and a growing network for sustaining clarity, energy and meaning under pressure.