This is FLAME.

Brad created FLAME to turn the neuroscience of the predictive brain into something genuinely useful — delivered with warmth, humility and humour. Based in New Zealand and working internationally, he is an author, international speaker and founder of the Values Institute.

Brad has spent his career at the intersection of technology and human performance. He worked for a decade alongside Ian Hutchinson, the award-winning founder of Life by Design (Australia), where his MeCentral platform was used by five of Australia's ten largest companies. As partner, head of innovation and, for a time, CEO of the Resilience Institute, he rebuilt the Resilience Diagnostic and created its successor — refined through five rounds of psychometric validation into one of the world's leading workplace measurement tools, used by organisations including PwC, Nestlé and AXA — and in 2018 built one of the first biometric AI well-being platforms, years before such tools were mainstream.

He founded the Values Institute in 2018, work that led to his book Start With Values (Penguin Random House, 2025). FLAME is the next chapter — built alongside workplace-culture experts and leading voices across psychology, medicine, science and the wisdom traditions: a method, a live experience and a growing network for sustaining clarity, energy and meaning under pressure. The thread through all of it is what Brad calls A Human Future — technology that expands human possibility without diminishing what makes us human. The Values Institute helps people understand what matters; FLAME builds the capacity to live by it.