FLAME with Brad Hook
Generosity: A Superpower for Personal and Business Success
Dr Nicole F. Roberts — author of Generosity Wins and executive director of Feed A Billion — makes the evidence-based case that giving is a competitive advantage, not a cost.
Nicole works at the intersection of health, human rights and philanthropy, and her book Generosity Wins assembles the research most business culture ignores: generous people and organisations consistently outperform on the metrics that matter — trust, retention, opportunity flow, even health outcomes.
We explore why generosity functions as a superpower rather than a sacrifice, how to practise it without being exploited, and what Feed A Billion has taught her about impact at scale. An episode that pairs warm conviction with hard evidence — and lands right in FLAME territory: connection as infrastructure.
In this episode
- The evidence that generous people and companies outperform
- Generosity as advantage, not sacrifice
- Giving without being exploited
- Lessons from Feed A Billion on scale
- Connection as business infrastructure
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