FLAME with Brad Hook
Is Creativity a Skill You Can Learn? — Dr Amy Climer
Dr Amy Climer helps teams innovate with intention. Her starting point: creativity isn't about drawing — it's a trainable team capability with known conditions and repeatable methods.
Amy's research and her book Deliberate Creative Teams tackle the myth that innovation is a personality trait some hires bring and others don't. Creativity, properly defined, is producing ideas that are both novel and useful — and teams can get measurably better at it when leaders set the right conditions.
We dig into what those conditions are: psychological safety, real constraints, deliberate process, and the discipline of separating idea generation from idea judgement. If your team 'isn't creative', this episode suggests the more likely truth: it was never given the structure to be.
In this episode
- Creativity defined: novel AND useful — not artistic talent
- Why teams, not individuals, are the unit of innovation
- The conditions leaders control that unlock ideas
- Separating idea generation from idea judgement
- Deliberate process beats waiting for inspiration
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