FLAME with Brad Hook
Kindness for Success in Work, Life and Marketing — Dark Joseph Ravine
Joseph Levy Cohen — better known online as Dark Joseph Ravine — has made kindness his life's mission and his business model. The founder of Kindness for Success, a Guinness World Record holder and an award-winning children's author, he joins Brad to talk about promoting positivity in a corner of the internet that usually rewards the opposite.
Joseph built his platform on a contrarian bet: that kindness and positivity can carry a brand further than controversy. As a social media influencer he starts his own trends rather than chasing others', runs giveaways to give back to his audience, and holds a Guinness World Record — for the longest line of arcade tickets — earned in the service of making people smile.
The conversation ranges across what kindness looks like as a working strategy in work, life and marketing: staying your unique, authentic self online, why generosity builds a community that outrage can't, and how Joseph's award-winning children's book, Watch Out! It's Nolan, extends the same mission to the next generation.
In this episode
- Kindness as a strategy — in work, life and marketing
- Starting your own trends instead of chasing everyone else's
- Staying your unique, authentic self online
- Giving back as a way of building community
- Extending the mission: an award-winning children's book
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