FLAME with Brad Hook
Should Every Business Owner Have a Personal Brand?
Digital-marketing veteran Heather Porter has spent 15 years watching what actually works online. Her answer to the personal-brand question is nuanced — and more practical than the gurus'.
Heather — Amazon #1 bestselling co-author and founder of the agency Website Love — cuts through the personal-branding hype with a practitioner's eye: when a founder's visibility genuinely compounds the business, when it's a vanity distraction, and how to tell the difference before you burn a year on content.
We cover the mechanics too: what a minimum viable personal brand looks like, which platforms deserve your finite energy, and how introverted or private founders can build authority without performing. Grounded advice from someone who builds this for clients daily.
In this episode
- When a personal brand compounds the business — and when it doesn't
- The minimum viable personal brand
- Choosing platforms for finite energy
- Authority without performing
- Fifteen years of what actually works online
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