FLAME with Brad Hook
Should You Trust Your Intuition? Discover InnSæi
InnSæi is the Icelandic word for intuition — literally 'the sea within'. Author and filmmaker Hrund Gunnsteinsdóttir has spent years researching what that inner sea knows, and when to trust it.
Hrund's book InnSæi: Icelandic Wisdom for Turbulent Times and her documentary The Power of Intuition sit on a genuinely interesting question: in an age drowning in data, what is intuition — pattern recognition, embodied knowledge, noise? — and how do we tell the trustworthy signal from wishful thinking?
The conversation weaves Icelandic wisdom traditions with research on attention, creativity and resilience. Hrund's central claim: intuition isn't the opposite of rigorous thinking — it's an input rigorous thinkers have stopped listening to, at their cost. Especially resonant for leaders making decisions faster than analysis allows.
In this episode
- InnSæi — 'the sea within' — and what it knows
- Intuition as pattern recognition and embodied knowledge
- Telling trustworthy signal from wishful thinking
- Why data-rich environments dull the inner sense
- Icelandic wisdom for turbulent times
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