FLAME with Brad Hook
Sustainable Action and Empowered Consumer Choices
Lindsey Coffey — the first American to win Miss Earth — uses her platform for one message: consumer choices are environmental votes, and most of us are voting blind.
With a background in political science and communications, Lindsey approaches sustainability as a systems problem with a personal entry point: the connection between everyday consumption patterns and ecosystem health. Her work at EcoBranders focuses on making the sustainable choice visible and practical rather than preachy.
We discuss the leverage points ordinary consumers actually have, how to spot greenwashing, and why hope — grounded, active hope — beats eco-anxiety as a motivator. An energising conversation that leaves you with things to do rather than things to fear.
In this episode
- Consumer choices as environmental votes
- The leverage points individuals actually have
- Spotting greenwashing before it spots you
- Active hope vs eco-anxiety
- From beauty-pageant platform to systems change
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