FLAME with Brad Hook
Your Family Is the Most Important Team You'll Ever Lead
Most entrepreneurs pour relentless intention into their business — then wing it at home. Ann Sheu, leadership coach and mother of four, thinks that's exactly backwards.
Ann's argument is simple and a little confronting: the clarity, values and rhythms we use to build great companies work at home too — we just never apply them there. She walks through what that looks like in practice: values as the real foundation of a relationship, a 'decade dream' ambitious enough that a five-year-old can hold one, and weekly Family Alignment Meetings that do for a household what a good stand-up does for a team.
Two ideas stand out. First, the difference between alignment and agreement — a family doesn't need to agree on everything, it needs to be moving in the same direction. Second, her test for every hard conversation: did your partner leave it feeling seen, heard, understood and safe? And a reframe that lands hard for anyone who's ever argued about money: most money fights are really values fights.
In this episode
- Why your family deserves the same intention as your business
- Values as the foundation of a relationship
- The 'decade dream' — and why a five-year-old can set one
- Weekly Family Alignment Meetings (FAMs) in practice
- Alignment vs agreement — and why they're different
- The four-part test for every hard conversation
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